Just how expensive are our Tickets?
LUSN Vice-Chair, Clive Miers, investigates further...
Angus Kinnear has continually told us how cheap it is to watch football at Elland Road in comparison to other Premier League Clubs, other sports and entertainment. We have been told we have the second cheapest ticket, the third cheapest, they benchmark to the bottom third in price in the Premier League . These only appear to apply to a very small number of supporters however. The only true guide is to look at the ticket income divided by the number of supporters over a season to obtain an average admission price.
Leeds United are the sixth most expensive side in the country for the average admission price. Not second cheapest, third cheapest, or in the bottom third.
Sixth most expensive. The top third.
We have been fed a well rehearsed line of cheapness but we are expensive.
Generally the exorbitant cost of watching football continues to rise unabated despite the continuing backdrop of a cost-of-living crisis. The Clubs' slick PR machines and out of touch millionaire CEO’s, present a façade of inexpensive entertainment with numerous, and often unsubstantiated justifications, with stock phrases of how comparatively cheap their admission prices are in what is usually a miniscule category of supporters. All clubs seemingly follow the same PR approach. They all can't be the cheapest
To dispel the myths, fallacies, and half-truths from the reality, Leeds United Supporters Network have analysed the cost per supporter by extracting the matchday revenue from the Clubs annual accounts lodged at Companies House. It has produced some interesting results.
Transparency once again is found to be sadly lacking in the club’s many ticket price statements and there is a clear exploitation of the scarcity of tickets covered by a self-proclaimed veneer of value. The club provides justifications which rarely can be challenged, but unfortunately for them, in this case, the information is in their late delivered accounts at Companies House and we can establish reality.
CM
